Greetings from the USA – Saludos desde España (SP / EN)

18,00  IVA Incl.


It is a publication by Cristina Arribas that deals with the penetration of American modernity as a model of “Spanish modernity.” Designed by Filiep Tacq and with an exchange of letters with Juan José Lahuerta, this visual essay presents the impudence and self-confidence with which Spain copies what is American from the prism of postcards.

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You can pre-order the second edition of Greetings from the USA – Saludos desde España now . Shipments will start on 15 November.

As its author writes:

“The joint vision of an American postcard of the Gateway Arch of Saint Louis (Missouri) together with a Spanish one of the access arch to Torreblanca del Sol, in Fuengirola, opened a path (a highway) for me with no return, and here is shown a part. It is evident how with the adoption of the American image one does not suppress one’s own image, but adds to it in a pastiche-construction that reaffirms its shabbyness, in a constant tension between the cosmopolitan and the national. The Spanish ‘changed’, but they also remained the same. “Spain was modern, but—this adversative conjunction is indispensable—Spanish.”

Cristina Arribas (1973) is an urban planner at the Badalona City Council and an architect affiliated with the Department of Theory and History of the Escola Tècnica Superior d’Arquitectura de Barcelona.

This publication is the result of the doctoral thesis of Cristina Arribas, directed by Juan José Lahuerta, within the framework of the TURICOM project and our series of publications Art and Tourism.

Additional information

Authors

Cristina Arribas y Juan José Lahuerta

Language

Blingüe Español, English

Pages

132

Size

21,9 x 14,6 cm

Number of copies

First edition of 300

Year

2023